2019 Website Trends you NEED to know
All successful, modern businesses are powered by robust, sophisticated technology that informs their brands customers and drives growth 24/7. An effective digital platform propels your brands entire ecosystem.
Towards the end of 2018 our industry leading Sydney Web Designers undertook a study to find 2019s upcoming Website Trends. A brand’s .com experience is its best opportunity to control its message. Therefore, you want to create content with a strong communications purpose, grounded in research and consumer insights. As Web Design is a perpetual progression and technology is changing rapidly every day, your business and Web Designers must constantly be innovating and have current insights of what’s happening in the industry. Your brand must distinguish between current societal fads and what will drive your website to grow after the fads pass. Through our study we found that these 2019 Website Trends will dominate in 2019 and change the digital ecosystem as we know it.
Focus on Mobile First Design
Ensure you start sketching and prototyping the smallest screen first and work your way up to larger screens. It was found by the end of 2018, 63.4% of website traffic originated from mobile devices which has surpassed desktops. Current industry standards are to design your desktop view for your new website and to have the ability to scale down for other browsing sizes. Nonetheless, in the beginning of 2018 Google made the announcement that Mobile friendly Websites would be favoured over websites that were not mobile friendly. It is vital in the Web Design Process that designing the Mobile Website is priority. By grasping your audiences’ behaviours and why they will reach for their mobile devices will allow you to design industry changing websites that satisfy their “micro-moments” and ultimately win over loyal customers.
More depth / Flat design 2.0
With the current omni presents of smart phones and constant rate matching for data plans it is becoming an urgency for fast-loading websites. This sparked a trend in design where everything appeared flat. Flat design is a web design trend standing for minimalism and cleanness in the website design industry. This trend became popular around 2012, replacing the Skeuomorphism trend which was the most popular trend until then. The industry users resisted to this trend as it seems too minimal and too simple. Flat 2.0 was considered evolution as it still allows for minimalism but still adds subtler skeuomorphic features. Flat 2.0 varies by creating gradients, highlights and shadows to create more depth, using several colour schemes and values. With an aesthetically clean and simple to use design, we can highlight the displayed information and make it easier to access and navigate, regardless the device used. We predict that 2019 will give us more websites with layered elements, shadows and gradients to create a sense of weight and depth.
Asymmetrical / Broken Grid Layouts
For decades the “grid”, a grid system design for websites has been used for various layouts ranging from newspapers to advertisements. It is an invisible skeleton structure which enables your website to place a variety of elements on a page that results in an organised and visually pleasing design. This design element similarly allows for browsing size responsiveness which is a necessity with the rapid increase in mobile site users. This system is easy for organisational aspect and clean layouts but can create a stale and boring design. By approaching the grid as a set of guidelines, instead of hard rules, opens up the opportunity to try something different while maintaining a solid foundation. When breaking out of the grid and aligning things at an angle gives the page much more visual interest and a sense of movement.