5 SEO Trends to keep an eye out for!
Unfortunately, Google constantly changes all year round, which ultimately means so does Search Engine Optimisation (or SEO). Our in-house Sydney SEO Experts are constantly monitoring and analyzing the market and how your website can continue to grow their rankings and traffic. Now that 2018 has ended, it’s time to strategize your Custom SEO Plan to beat your competitors and rise to the top of Googles rankings.
Our Search Engine Optimisation Experts have uncovered these 5 SEO Trends for 2019 that will enable you to see a huge increase in traffic, conversions and SERP rankings.
1. Preparing for Voice search domination
Our WYNT. Sydney SEO Experts found that in 2020 30% of all website sessions will be orchestrated without a screen. This is called Voice search which essentially allows users to speak into a device as opposed to typing keywords into a search query to generate results. We all know our friendly helpers such as Google Assistant, Siri, Microsoft Cortana and Amazon Alexa which all utilize voice search capabilities. The larger the Mobile Internet grows the further away we get from plain old typing. Typically, when you use voice search you will be instructing to play music, purchase a product or share information on a variety of topics. Fortunately for you, despite the two different intentions, Google’s algorithm is used in the same way for both to rank websites.
2. Start Optimizing your Video
Similarly, in 2019 our Digital Marketing experts from our Sydney Headquarters found that 73% of Website traffic was on video. This is HUGE! Videos are growing rapidly as a source of information, which creates a wealth of customer traffic if you utilize them effectively. Your Videos need to be exceptional to rank well on YouTube, but if they are not correctly optimized with carefully picked keywords, they will continue to be ineffective. Our SEO experts found that videos will soon drive 84% of all internet traffic by 2019.
3. Prepare for Mobile-first indexing
Here at the WYNT. Headquarters in Sydney our Digital Marketing experts have been hearing a lot about Mobile-First Indexing the past year. This is because of Googles latest development of continuously improving the internet more mobile friendly and mirror user behavior trends. When Google released their Mobile-First Index at the beginning of 2018, websites began ranking based on the quality of their UX and UI provided on Mobile Websites. If a website has both desktop and mobile versions, the index adds the mobile one whereas if there is only a desktop site it gets indexed the same as normal which will ultimately impact your ranking. This is obvious that your business needs to be pros in mobile SEO. It is a necessity that your website has a mobile-friendly version of your site, otherwise, Google will index something you cant provide to your mobile users which means the colossal amounts of traffic and leads will go right past you.
4. Quality content development
Knowledge is power and Content is king! Our Sydney Content Writers found that high-quality content streamlines your website into high Google rankings. But what makes content “high-quality”? Don’t worry our Sydney Content Creators are here to help. It’s quite simple if you remember what your content is meant for. You need to ensure your content will entirely satisfy your users’ needs and then go the next step. Ensure you bear in mind your users’ search intent and what keywords they are searching for to drive them onto your website. If you can read your users’ minds you will dominate the market.
5. Seamless user experience (UX)
User experience has dominated customer interaction with websites the past 5 years to the point where it can make or break a deal of any size. 2019 has so many upcoming changes and trends to the digital world and your business needs to ensure to stay on top of the changes. Your Website is your biggest asset as it is promoting you 24/7. Therefore, you need to ensure it has an easy to understand layout, interactive aspect to excite your consumers, intuitive design, low page load times and zero technical issues as it completely reflects your business functions and reliability. A website gives your potential leads their first impression so make sure it counts!